Buying From You (While You Sleep): The Secret Funnel Formula of Digital Marketing

Imagine waking up, checking your phone, and seeing a notification:
You’ve just made a sale.

No boss.
No clock-in.
No begging for time off.

That’s the dream of digital marketing, and thousands of people are using it to ghost their jobs.

Digital marketing is any marketing that happens online. It includes social media (Instagram, TikTok, YouTube), email marketing, affiliate marketing, content marketing, and paid ads (eg. Facebook, Google).

But digital marketing is more than just posting a product link and hoping someone buys.

It’s about building relationships, offering value, and guiding people through a journey from just browsing to being ready to buy.

And that journey?

It’s called a funnel.

Digital marketing is any marketing that happens online. It includes social media (Instagram, TikTok, YouTube), email marketing, affiliate marketing, content marketing, and paid ads (ex., Facebook, Google).

But digital marketing is more than just posting a product link and hoping someone buys.

It’s about building relationships, offering value, and guiding people through a journey from just browsing to being ready to buy.

And that journey?

It’s called a funnel.

A funnel is a system that moves people from strangers to customers using a step-by-step process. It's like a digital sales machine that runs 24/7.

Here’s how it works:

🔹 Top of Funnel (Awareness)

People find you through social media by seeing a post or offer.
They don’t know you, they don’t trust you, and they’re not ready to buy.

You offer something free and valuable to get their attention.

Examples: A free ebook or checklist, A YouTube tutorial, A viral Instagram reel.

🔹 Middle of Funnel (Interest & Engagement)

Now they’re following you or on your email list. They like your vibe. They’re curious. You continue to send them emails teaching them something or offering useful information, so they know you have quality goods to offer.

🔹 Bottom of Funnel (Decision & Purchase)

Now they’re warmed up and ready to buy.
You present a solution to their problem( ie. your product.)

Because they already know and trust you, conversions happen naturally.

Not all products are created equal.

If you want to ghost your job, focus on digital products that have:

• Low overhead (no shipping or inventory)

• High scalability (sell 1 or 10,000, it’s the same workload)

• Automation potential (plug it into your funnel and let it run)
  
  

Some of the most popular digital products are things like online courses, ebooks and guides, templates, and membership sites. Or if you don't have a product you created yourself, you can promote someone else's product (affiliate marketing)

If you think posting once on Instagram will get you rich, stop now. It probably won't. But if you are willing to show up consistently, learn how funnels work, and continue to grow, then digital marketing can free you from your 9 to 5 faster than any side hustle out there.

1. Start With a Lead Magnet

Offer something free to get emails. Make it so good they can’t believe it’s free. I offer a free ebook, which is part motivational guide, part life story.

2. Use an Email Sequence

After they download your freebie, send them a series of automated emails that introduce you, offer value, share your story and struggles, provide tips, and present your paid offer.

3. Have a Clear Call to Action

Every email, reel, or blog post should lead people to ONE clear next step like downloading the freebie, watching your YouTube tutorial, or joining your course.

4. Create Content That Attracts the Right People

Your funnel starts with content. So talk about the problems your audience is facing, the lifestyle they want (and how to get it), mistakes you made, and how you fixed them.

Digital marketing isn’t about being salesy or fake.

It’s about sharing your knowledge and building systems that serve real people, while giving you the freedom you deserve.

Funnels don’t just sell.

They free you.

So if you're ready to ghost your job, stop chasing hustle after hustle.
Start learning how to build a funnel. Start turning followers into fans.
Start creating a system that sells for you, even while you sleep.

Want to see how I’m doing it myself?

👉 Check HERE to watch the Masterclass on Digital Marketing and see the program I am using that taught me how to create my own online digital marketing business.

They create the funnel and email automation for you so you can start earning from day one!